Why Most Abandoned Cart Strategies Fail (And How You Can Do Better)
Abandoned carts remain one of the biggest challenges in eCommerce. You invest time and money in driving traffic, showcasing your products, and optimizing your user experience—only for shoppers to exit just before checkout. And while cart abandonment may seem inevitable, recovery doesn't have to be a guessing game. Many brands try to recover these sales with the usual methods: email follow-ups, limited-time discounts, and basic reminders. But if you're still seeing low recovery rates, the problem may lie in your approach —not your intent. Let’s explore why most abandoned cart strategies underperform and what a smarter, more effective approach looks like in 2024. 1. Outdated Recovery Tactics Are No Longer Enough Traditional email reminders are losing their impact. With crowded inboxes and rising privacy restrictions, open rates are dropping—and so are conversions. While email is still part of the recovery funnel, relying solely on it limits your reach and delays your resp...